Behind the Business: Isn’t That Special

TWIN FALLS, Idaho (KMVT/KSVT) — Downtown Twin Falls is all about encouraging people to shop locally. This week’s Behind the Business brings us to a new shop that is bringing people together.

From home-made crafts, and unique items, Isn’t That Special has something for everyone.

“My friend was telling me for about 9 months, to try to find a location for a store, she had a store like this with vendors years ago and she said it will be amazing, you’ll be very surprised,” said Janette Russell, the owner.

Janette and her partner started this business not that long ago, in the hopes that it would provide a unique shopping experience for their customers and somewhere for their vendors to sell their wares.

“We have been open, we’re going into our sixth week open, we have over 17 vendors, and it’s kind of great because our vendors have told us what their needs are, and we feel like we’re helping our vendors and their families,” said Russell.

Now, it has become something much more special.

“I’m getting into refinished furniture myself, so I’ve taken on a third partner that lives in my neighborhood that loved to do refinished furniture, so I’m like that’s great, you buy it I’ll fix it,” said Russell.

You can visit Isn’t That Special located at 323 Main Avenue East in Twin Falls.

“It’s fun because you don’t know what you’re going to find,” said Russell.

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