Pokémon-shaped Cheeto sells for nearly $90K

A family barely escaped being squashed by a falling tree and an oddly-shaped Cheeto nabbed nearly $90K at auction. Jeremy Roth has more in today’s Take a Look at This! (Source: CNN, WABC, FOBBV, GOLDIN, THE POKEMON CO INTL)
Published: Mar. 6, 2025 at 2:29 PM MST|Updated: 13 hours ago
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(CNN) - Pokémon memorabilia can fetch some pretty wild prices, but this one takes the crunch.

It’s a Flamin' Hot Cheeto that resembles the character Charizard.

Nicknamed “Cheetozard,” someone bought this spicy snack for $87,840.

Someone paid nearly $90k for a Cheeto that looks like a Pokemon.
Someone paid nearly $90k for a Cheeto that looks like a Pokemon.(Goldin)

It was discovered sometime between 2018 and 2022 before Goldin Auction House sold the item.

But that’s where the answers end and questions begin, such as how was this particular Cheeto formed, and why did someone spend so much money on it?

Perhaps the best answer was supplied by a social media user, who commented “this is kinda stupid.”