Behind the Business: Toytown

TWIN FALLS, Idaho (KMVT/KSVT) —A toy store in Twin Falls isn’t just for the kids, but is geared toward all ages!

“It’s the kids, it’s the parents, it’s making people happy, it’s finding that it toy,” Rose Pilchard, manager of Toytown said.

Toytown opened eleven years ago thanks to three families who wanted to bring a toy store to Twin Falls, “My boss and his nephew and son-in-law started the toy town,” Pilchard said.

From puzzles to barbies...Toytown is home to something or just about every interest, “There’s texture, there’s building, there’s science, there’s vehicles, there’s Lego, there’s remote control, there’s active, there’s games.”

If you head to the store along Blue Lakes Boulevard North, there’s always something new to find.

“5,000 ever rotating toys!” Pilchard explained.

Pilchard said that something that makes Toytown so unique is that the variety of toys they have are not just for kids, also ranging from games and items from teenagers and adults.

“It’s three months, adults, everybody can find something in here for someone,” she explained.

Toytown also features some “retro” items to take “older kids” back to their childhoods, “Because it reminds the adults of their childhood, and that’s what they want their kids to have.”

Pilcher said it’s also a chance for them to finally get that dram toy and the feeling is indescribable., “I see the kids who now have kids and they’ve come in and they say, Oh my gosh, I always wanted these. And then they have their own money to buy it for themselves, you know how cool that is.”

One of the most important things for Toytown is to keep it local, “Local owners, local employees, and we’re locally owned.”

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